squad4.digital
EST. 2024 - REMOTE-FIRST
[ OPERATIONS-FIRST ]
46.7760° N / 23.6160° E
01 / SYSTEMS

Systems that know your business.

We design and build custom AI systems and digital platforms - but only after the squad has mapped exactly how your business operates. Understand the structure first. Then build the solution that fits.

Book a conversation →See how squad4.digital works
THE STACK
WE BUILD WITH
  • AWS
  • Cloudflare
  • DigitalOcean
  • Google Cloud
  • Hetzner
  • Vercel
  • Docker
  • GitHub Actions
  • Grafana
  • Kubernetes
  • Terraform
  • Laravel
  • Next.js
  • React
  • Flutter
  • Claude
  • LangChain
  • n8n
  • OpenAI
02 / PLATFORM

One system. The whole operation.

TOTAL ARR (USD)
3.54M
NUMBER OF CUSTOMERS
3,127
AVERAGE HEALTH
6.72
ARR by phase & market
Onboarding
EU · 420US · 310APAC · 180
Adoption
EU · 610US · 450APAC · 260
Growth
EU · 540US · 430APAC · 240
Renewal
EU · 380US · 290APAC · 160
  • EU
  • US
  • APAC
Upcoming renewals
AugJan
  • Healthy
  • At risk
Open tickets by package
15 Dec5 Jan
  • Essentials
  • Plus
  • Enterprise
Health distribution by phase
Onb.
Adop.
Succ.
Ren.
Risk
  • Good
  • Average
  • Poor
Active users
AugJan
OPEN TICKETS
218
AVG. FIRST RESPONSE
1h 12m
CSAT
94%
Ticket volume by package
W1W6
  • Essentials
  • Plus
  • Enterprise
NPS breakdown by quarter
Q1
Q2
Q3
Q4
  • Promoters
  • Passives
  • Detractors
Ticket backlog
AugJan
PIPELINE (USD)
1.9M
WIN RATE
31%
AVG. DEAL SIZE
8.4K
Pipeline by stage
Qualified
New business · 520Expansion · 280
Proposal
New business · 340Expansion · 220
Negotiation
New business · 260Expansion · 190
Closing
New business · 180Expansion · 140
  • New business
  • Expansion
Deals closing this quarter
W1W6
  • Likely
  • At risk
Wins by region
EU
US
APAC
  • Won
  • Lost
Bookings trend
AugJan
Account list
IDAccountPlanARR (USD)RenewalHealthActions
1001MeridianEnterprise520K12 Jan 2027Healthy
1002ArcadiaEnterprise410K03 Sep 2026At risk
1003NordwindPlus240K21 Aug 2026Healthy
1004BalticaPlus210K14 Nov 2026Healthy
1005VektorPlus180K30 Sep 2026At risk
1006HeliosEssentials90K02 Oct 2026Healthy
1007OzarkEssentials70K17 Dec 2026At risk
1008AtlasPlus64K09 Feb 2027Healthy
1009CorvusEssentials48K22 Mar 2027Healthy
1010DanubeEssentials36K05 Apr 2027Healthy
NET REVENUE RETENTION
112%
ONBOARDINGS IN FLIGHT
14
AVG. TIME TO VALUE
24 days
ARR trend
AugJan
Accounts by plan
Ess.
Plus
Ent.
  • Active
  • Trial
OPEN OPPORTUNITIES
37
EXPANSION PIPELINE (USD)
840K
FORECAST WIN RATE
28%
Expansion opportunities
W1W6
  • Upsell
  • Cross-sell
Opportunities by stage
Qual.
Prop.
Neg.
Close
  • Upsell
  • Cross-sell
ACCOUNTS IN SEGMENT
212
CONTACTED
148
MEETINGS BOOKED
36
Weekly touchpoints
W1W6
  • Emails
  • Calls
Pipeline created (USD K)
W2
W4
W6
  • Pipeline
client-onboardingRun #1027 · 09:14:22128 runs124 success1 running3 failed
STEP DETAILS
Client signedSuccess
STARTED09:14:22DURATION0.2sATTEMPT1WORKERcore-1
OUTPUT{ client: "Meridian", plan: "growth" }
Collect accessSuccess
STARTED09:14:23DURATION38sATTEMPT1WORKERcore-2
OUTPUT{ credentials: 6, granted: 6 }
CRM syncSuccess
STARTED09:15:01DURATION1m 42sATTEMPT1WORKERsync-1
OUTPUT{ records: 3127, skipped: 0 }
Billing syncSuccess
STARTED09:15:01DURATION2m 05sATTEMPT2WORKERsync-2
OUTPUT{ invoices: 1204, retried: true }
Support syncSuccess
STARTED09:15:01DURATION1m 18sATTEMPT1WORKERsync-1
OUTPUT{ tickets: 218, closed: 44 }
Map dataSuccess
STARTED09:17:06DURATION54sATTEMPT1WORKERcore-2
OUTPUT{ entities: 14, links: 51 }
QA checksRunning
STARTED09:18:00DURATION12s …ATTEMPT1WORKERcore-3
OUTPUT{ passed: 9, total: 14 }
Go liveQueued
STARTED—DURATION—ATTEMPT—WORKER—
OUTPUT—
Recent runs
30 days · 97% success
JOBS
1 failed0 running9 active
HEALTHAPISchedulerWorkersDatabase
CAPACITY96 / 128 slots
HISTORY2026-07-21 13:10 – 2026-07-22 13:102026-07-15 – 2026-07-222026-06-22 – 2026-07-22
21142608Job runs
025Queued0.00%1.41%0.82%
011Running0.00%0.70%0.16%
16128571Success76.19%90.14%93.91%
51131Failed23.81%7.75%5.10%
3222,3049,812Task instances
2672,1189,204Success82.92%91.93%93.80%
50132412Upstream failed15.53%5.73%4.20%
554196Failed1.55%2.34%2.00%
BUILT WITH
  • PostgreSQL
  • LangChain
  • Claude
  • Next.js
BUILT WITH
  • Temporal
  • PostgreSQL
  • Next.js
  • Kubernetes
BUILT WITH
  • AWS
  • Laravel
  • React
BUILT WITH
  • Grafana
  • Kubernetes
  • Docker
  • Terraform
03 / THE SHIFT

Most businesses run on systems built for a version of the company that no longer exists.

We reverse the sequence - operations first, tools second.

We map the operation, so the software finally fits.

OPERATIONAL MAP - DECISION FLOW
INSIGHT
Where value is created - and where it leaks.
→
No more software that almost fits.
→
No more AI bolted on where it doesn't belong.
→
Systems built out of your operation - not on top of it.
04 / METHOD

How the squad works

01
Map the operation
Workflows, decision points, data flows and the logic that actually run the business.
02
Find where value leaks
The bottlenecks and work-arounds where time, cost and revenue quietly drain away.
03
Architect the system
Architecture before code. The system is designed to fit the operation - not the reverse.
04
Build and evolve with AI
Intelligent systems that integrate AI where it matters - and keep growing with the business.
Our ApproachUse cases
05 / SERVICES

What we do

01Operational DiagnosticWe map how the business actually runs before touching any tools.DIAGNOSTIC02System ArchitectureThe structure designed to fit the operation, not the reverse.BUILD03AI IntegrationIntelligence applied where it earns its place - and nowhere it doesn't.AUTOMATION04Platform BuildThe system, built and shipped - fast, and without the agency theatre.BUILD05Ongoing PartnershipWe stay on as the operation evolves - the system grows with you.PARTNERSHIP
FROM A CLIENT
SAMPLE

"They spent two weeks understanding our operation before proposing anything. By the time they built it, it fit like it had always been there."

Operations Director
LOGISTICS · $40M REVENUE
2 wks
TO A COMPLETE OPERATIONAL MAP
5 → 1
DISCONNECTED TOOLS REPLACED BY ONE SYSTEM
0
REBUILDS - IT FIT THE FIRST TIME
SAMPLE

"squad4.digital didn't ask us what software we needed. They asked us how we work. That distinction changed everything about what they built."

Operations Director
LOGISTICS · $40M REVENUE
4×
FASTER QUOTING PROCESS
94%
REDUCTION IN TURNAROUND TIME
0
REBUILDS - IT FIT THE FIRST TIME
SAMPLE

"The operational map showed us where the value was leaking - places we had stopped seeing years ago. The system they built closed those gaps one by one."

CEO
MANUFACTURING · 120 EMPLOYEES
6 wks
FROM DIAGNOSTIC TO RUNNING SYSTEM
3×
MORE ORDERS PROCESSED PER DAY
1
SYSTEM WHERE THERE WERE FOUR SPREADSHEETS
SAMPLE

"They never sold us AI. They applied it only where it earned its place - and left everything that already worked alone. Our team barely had to change how they operate."

COO
DISTRIBUTION · 3 WAREHOUSES
80%
OF ORDER FLOW NOW RUNS AUTOMATED
-12 h
MANUAL WORK REMOVED PER WEEK
0
WORKFLOWS FORCED TO CHANGE
SAMPLE

"The most valuable thing they told us was what not to build. Half our wishlist turned out to be symptoms of one process problem - so they fixed that instead."

Founder
E-COMMERCE · 30K ORDERS/MONTH
1 wk
TO THE FIRST WORKING SLICE
2×
FASTER FULFILMENT AT PEAK SEASON
0
FEATURES BUILT THAT NOBODY USES
06 / START

Two ways to begin

A - CONVERSATION
Start with a conversation

Not a sales call. A genuine conversation about how your business works and where it's straining.

Book a conversation 
B - A PROBLEM
Bring us a problem

Already know something's broken? Bring the symptom. We'll map the cause before proposing the fix.

Speak to the squad 
07 / QUESTIONS

Common questions

Is this consulting, or do you actually build?

Both - and in that order. We map the operation first, then design and build the system ourselves. The thinking and the building come from the same squad, so nothing gets lost in a handoff.

What if AI isn't the right tool for us?

Then we'll tell you. We start from the operation, not the technology. If the answer is a simpler system or no AI at all, that's the recommendation you'll get.

How long does the operational analysis take?

Typically two weeks to a complete operational map for a mid-sized business - workflows, decision points and where value leaks - before any build work is proposed.

Do we own what you build?

Yes. You own the system, the code and the architecture outright. No lock-in, no per-seat hostage-taking - it's yours to run and evolve.

Not sure AI is even the right tool?

Good. Neither are we - until we've looked. Understand first. Build better.

Book a conversation
08 / THINKING

Field notes

ESSAY · 6 MIN
Why most AI projects fail before a model is chosen
CASE · 4 MIN
Replacing five tools with one system that fits
METHOD · 5 MIN
What an operational map actually looks like